Blossom
Blossom – an app designed to combat gender-based violence using cutting-edge AI technology.
Hackathon Project Context:
Role: Team lead, Team management, UX Research, UX design, and UI design
Team: 3 UX Designers, 2 Full Stack Developers
Company: Baddies in Tech
Timeline: February 2024 - March 2024 (10 days Sprint)
Tools Used: Figma, Fig Jam, Github
Introduction
Imagine a world where women could feel safe and empowered at work and home. Unfortunately, statistics tell a different story. According to WHO reports, 1 in 3 women worldwide experience physical and/or sexual intimate partner violence or gender-based violence in their lifetime.
By addressing gender-based violence, we aim to contribute to the broader conversation surrounding gender equality and human rights. Furthermore, gender-based violence is often shrouded in silence and stigma, making it even more imperative to raise awareness and advocate for change. Through our project, we hope to shed light on this pervasive issue, challenge harmful attitudes and behaviors, and provide support and resources for survivors.
Problem Statement:
How can we effectively ensure safety and provide comprehensive support systems for women recovering from gender-based violence?
Solutions:
By harnessing the power of AI technology, Blossom triggers a call to 911 upon detecting the SOS code listens to the high-decibel sounds, starts live video recording, collects evidence, and provides support through resources. Blossom empowers women worldwide.
Design Approach
DAY 2
Competitive Analysis
Noonlight and Bsafe both offer personal safety apps catering to individuals who may find themselves in potentially unsafe situations. Both apps provide emergency dispatch features, with additional functionalities for enhanced safety.
Strengths:
Both apps are easy to use and offer straightforward interfaces.
They effectively leverage smartphone resources such as GPS, camera, and microphone.
Positive user ratings on app stores indicate user satisfaction with the services provided.
Weaknesses:
Both apps face issues with accidental activation of panic buttons, potentially leading to unnecessary alerts.
Bsafe lacks free features, which may deter users from trying the app.
Noonlight’s notifications on the app persist even when clicked outside, potentially causing inconvenience to users.
Opportunities:
Integration of voice activation features could enhance user experience and accessibility.
Offering additional security measures such as extra pin security and automatic messages to emergency contacts could attract more users.
Threats:
Both companies need to regain user trust after encountering bugs and crashes, which could lead to negative perceptions of their reliability.
Brand Style Design
Logo design
Brand Attributes
Sincere
Trustworthy
Caring
Efficient
Brand Personality
‘’Blossom” is a simple and trustworthy app where women can feel safe and empowered, by harnessing the power of cutting-edge AI technology.
Color choice: Orange
Orange color increases oxygen to the brain, which stimulates mental activity and creativity. The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.
Typography: Nunito
Nunito is a San serif balance typeface with heavy text weight. It is quite prolific and it is used widely across many mobile apps, as well as across the web.
User Persona
Pain Points:
Inability to get help during domestic violence episodes.
A problem in finding help and emergency services.
Afraid to look up any services due to the constant monitored by her partner.
Goals:
Safety: Maya's primary goal is to find a safe and secure environment.
Access to Support: Maya seeks access to support systems and resources that can provide her with the assistance and guidance she needs to recover from the trauma of gender-based violence.
Empowerment: Maya desires to regain control over her life and future, free from the constraints and threats imposed by her abusive partner.
Privacy and Security: Maya aims to access help and support discreetly, ensuring her privacy and safety are not compromised in the process.
Day 3
Site Map
Upon comprehending the user's pain points and aspirations, as well as thoroughly analyzing competitors' offerings, I meticulously devised tailored pathways that seamlessly guide users toward accomplishing their objectives.
User Flows
Day 4-5
Wireframes
Day 6-7
Usability Testing
(7 Participants)
The primary goals were to assess 9 tasks:
The user’s ability to find help to get out of the offensive situation.
User’s ability to use the SOS code when needed most.
Collecting evidence through the app when dealing with an abusive situation.
User’s awareness to turn off the alarm when activating the SOS code by mistake.
User’s ability to set up voice recognition within the app.
Identifying emergency contacts and adding them to an app.
Exploring options available on the homepage.
Finding help and resources.
Collecting feedback on user experience.
Task Success Rate
80%
Ease Score
85%
Net Promoter Score
90
3 Major Improvements
1. Passive Listening
Blossom records high-decibel sounds indicative of distress, such as the breaking of objects or screaming. An alarm activates for 10 minutes upon detection of these sounds.
By merging the screens, users no longer need to navigate through multiple menus to manage the alarm status.
Placing the alarm control prominently on one screen ensures that users can quickly locate and interact with it, even in stressful situations.
2. Active Listening
By introducing the stop button for video recording, Blossom enhances the user experience providing users with a sense of control in distressing situations.
Users now have greater confidence in utilizing the live video recording feature, knowing they can control the recording process effectively.
3. Simplified the Home Page
Simplified the homepage to improve user focus.
A bottom navigation bar was added to provide users with quick access to essential features and functionalities of the app.
Moved shelters to a different page where users can easily find them. Shelters offer users a safe and secure environment where they can escape from the cycle of abuse and protect themselves from harm.
High-Fidelity Mockups
High-Fidelity Mockups
Future Directions
Integration with Smart Watches: We aim to seamlessly connect our application with smartwatches equipped with 5G connectivity. This integration empowers women to access help swiftly, enhancing their safety and security.
Cloud-based Recording: Recognizing the limitations of phone storage, we are exploring options to store recordings securely on the cloud. This approach ensures that valuable data is preserved without occupying excessive space on users' devices.
Multilingual AI Assistance: To cater to diverse communities, we are committed to implementing AI assistance in multiple languages. By offering support in various linguistic contexts, we strive to make our services accessible and inclusive to a broader audience.